Fratelli Shotgun nears 1 lakh cases in H1FY27, claims 7% share

Fratelli Vineyards reported nearly 1 lakh Shotgun cases sold in H1FY27 and claimed about 7% share in the states it served as of September 30, 2026. Fratelli had expanded the ready-to-drink, or RTD, brand to 22 states and approximately 11,000-plus WOD touchpoints.

How many Shotgun cases did Fratelli sell in H1FY27?

Fratelli sold nearly 1 lakh Shotgun cases in H1FY27, following the brand’s introduction in February 2025. The presentation does not disclose an exact case figure, H1FY26 volume or cumulative sales since launch, so its year-on-year case-volume growth cannot be calculated from the available disclosure.

Fratelli describes Shotgun as a new vertical intended to address the RTD market through entry into focused markets, more touchpoints and deeper coverage in Tier 2 and Tier 3 cities. The company also says RTD serves a broader target audience and helps it reach younger consumers earlier than its wine portfolio.

The category backdrop cited by Fratelli is growth in wine RTD. The presentation says the wine RTD industry was the fastest-growing major alcoholic-beverage category in FY26, recording approximately 25% growth. It separately refers to India’s fastest-growing category growing 30% year on year, but does not provide market-size data or identify the underlying data provider.

What market share did Fratelli Shotgun report in September 2026?

Fratelli reported that Shotgun had approximately 7% market share as of September 30, 2026, based on data available for states where its RTD offering was present. The figure is therefore a share of the markets served by Fratelli rather than a disclosed all-India market-share calculation.

The company had reached 22 states by H1FY27, but it does not identify the states included in the 7% calculation or disclose state-level competitor volumes. It also does not provide a prior-period Shotgun share, which means the change in market position since February 2025 cannot be measured from the presentation.

Management says Shotgun is on track to double sales by FY27. This is a management objective, not a reported outcome, and Fratelli does not disclose the base period for the proposed doubling. The nearly 1 lakh cases reported for H1FY27 are the disclosed volume reference point before the second half of FY27.

Where is Fratelli expanding Shotgun distribution?

Fratelli had expanded Shotgun to 22 states and approximately 11,000-plus WOD touchpoints by H1FY27. The company links the distribution build-out to its stated strategy of expanding the market, increasing its base of touchpoints and strengthening coverage in Tier 2 and Tier 3 cities.

For H2FY27, Fratelli is targeting launches in three to four additional states or channels, naming Telangana, Jammu and Kashmir, TASMAC and CSD. These are planned additions rather than completed launches, and the presentation does not state launch dates, outlet targets, sales targets or revenue expectations for any of them.

The expansion will take place with a broader Shotgun range than at launch. Fratelli lists Berry Blast, Mango Blast, Patiala and Strong as existing variants, while Jamun was launched in Q2FY27. It does not disclose case volumes, pricing or distribution by individual variant.

How significant are Shotgun Flavours in Fratelli’s RTD sales?

Fratelli said Shotgun Flavours accounted for approximately 47% of total H1 Shotgun sales after launching the range in 15 states. The contribution means the flavours range represented nearly half of the brand’s first-half sales, while Shotgun overall was available across 22 states.

The presentation identifies five Shotgun flavours and 10 RTD labels in total, but does not name all five flavours on its RTD segment page. It also does not specify whether the Jamun variant, launched in Q2FY27, is included within the 47% flavours contribution or provide sales by flavour.

Shotgun’s share of Fratelli’s RTD mix rose from 21% in FY25 to 76% in FY26 and 88% in H1FY27. Over the same periods, cans fell from 79% to 24% and then 12%. Fratelli attributes the shift to the 15% alcohol-by-volume, or ABV, Shotgun segment having a larger consumer base and wider distribution reach than cans.

How does Shotgun fit within Fratelli’s wider portfolio?

Shotgun was Fratelli’s dominant RTD format in H1FY27 at 88% of segment mix, compared with 12% for cans. That represented a marked change from FY25, when cans comprised 79% and Shotgun 21%, and shows that the newer brand has become the larger disclosed component of the RTD segment.

Fratelli’s wine portfolio remained weighted toward Premium & Above bottles, which represented 70% in H1FY27, compared with 30% for Value bottles. Premium & Above was 71% in FY26 and 75% in FY25, while Value was 29% and 25%, respectively, indicating a five-percentage-point decline in the Premium & Above share between FY25 and H1FY27.

Within H1FY27 Premium & Above wine bottles, Premium accounted for 79%, Luxury for 13% and Super Premium for 9%. Fratelli also reported 26 labels and exports to 18 countries, while the Shotgun disclosure focuses on domestic availability in 22 states and its 15-state flavours rollout.

Conclusion

Fratelli’s disclosures show that Shotgun has become the larger part of its RTD sales mix while building distribution: nearly 1 lakh cases in H1FY27, approximately 7% share in served states, 22 states of presence and about 11,000-plus WOD touchpoints. Its 88% RTD mix share in H1FY27 compares with 21% in FY25, as cans fell from 79% to 12%.

The next disclosed test is H2FY27 execution on three to four targeted state or channel launches, including Telangana, Jammu and Kashmir, TASMAC and CSD. Management’s aim to double Shotgun sales by FY27 and the approximately 47% H1 sales contribution from flavours launched in 15 states are the further milestones to watch.