Kody appoints 3rd Eye to sell Odigo advertising in malls

In H1FY27, Kody Technolab appointed 3rd Eye MediaWorks as exclusive agency partner to sell advertising on Odigo robots in premium Indian malls, supporting its plan to expand India’s fleet from more than 50 units to 200-250 by the end of H2FY27. Total advertising revenue reached Rs 2.20 crore.

Why did Kody appoint 3rd Eye MediaWorks?

Kody appointed 3rd Eye MediaWorks to sell Odigo advertising inventory through an established national media network instead of building its own sales force. Kody Media named 3rd Eye MediaWorks its exclusive agency partner for advertising across the Odigo fleet in premium Indian malls, where the network spans Mumbai, Delhi NCR, Lucknow and Thiruvananthapuram.

Management said a national media-sales organisation requires planners, buyers, agency relationships and brand trust that can take years to develop. 3rd Eye MediaWorks operates across media planning, buying and execution, including airport advertising, corporate branding, government campaigns and large events. The presentation does not disclose the agreement’s duration, sales commission, minimum revenue commitment or advertiser pipeline.

The partners have distinct roles in the model. Kody provides the interactive Odigo format and the mall-based inventory, while 3rd Eye MediaWorks brings advertiser access and campaign-selling capabilities. Kody said inventory increases with each Odigo deployment without a corresponding increase in its cost of selling the advertising.

What advertising inventory can Kody sell through Odigo?

Kody can sell video, static and touch-enabled advertising on Odigo, with campaigns bookable by individual mall, city or across the Indian fleet. Odigo also offers measurable analytics, according to Kody, and combines advertising with AI-assistant and wayfinding functions for venues including malls, hypermarkets, airports and car showrooms.

Kody reported more than 50 Odigos in India and more than 150 in the UAE in H1FY27. Named Indian sites include Jio World Drive, DLF Mall of India and LuLu Mall, while UAE locations include LuLu hypermarkets, BurJuman and Dubai Outlet Mall. These installed units give 3rd Eye MediaWorks advertising inventory already operating in venues rather than a network awaiting deployment.

The planned Indian expansion would increase available advertising inventory from the more than 50-unit base reported in H1FY27. Management cautioned that site readiness and partner schedules can delay deployments and shift revenue between periods, so the 200-250-unit figure is a plan rather than a reported outcome.

How has Kody’s advertising revenue developed?

Kody reported Rs 2.20 crore of total advertising revenue in H1FY27, compared with nil in H1FY26, with India leading the increase. Consolidated revenue from operations rose 97.30% year on year to Rs 62.50 crore in the half ended September 30, 2026. Advertising was smaller than Rs 23.75 crore of Odigo revenue, but it added a separate revenue stream from robots deployed in the field.

The model differs from an outright Odigo sale because Kody is increasingly using advertising revenue-share deployments. Under that approach, it incurs deployment, transportation, installation, support-team costs and depreciation when a robot goes live, while management said advertising income is generated over the following three years.

This timing was cited as the main reason consolidated profit after tax margin declined to 8.33% in H1FY27 from 14.14% in H1FY26. Management said recently deployed assets had generated little advertising income in the half, while their upfront costs had already been recognised. It expects assets installed in H1FY27 to begin contributing more meaningfully in H2FY27 and later periods.

Odigo unit sales also increased during the fleet build. Kody sold 191 Odigos in H1FY27, compared with 59 in H1FY26, while Odigo revenue rose 49.37% year on year to Rs 23.75 crore. The gap between the increase in units and the advertising opportunity reflects Kody’s stated aim of retaining more robots as revenue-generating media assets.

What does the agency partnership mean for Kody’s H2FY27 plan?

The 3rd Eye MediaWorks appointment is intended to monetise Indian Odigos already installed while Kody expands its fleet through H2FY27. Management described H1FY27 as the period in which assets were deployed and H2FY27 as the period in which those assets begin to earn. It said Indian advertising revenue had already started during H1FY27.

The Indian mall programme operates alongside Kody’s UAE advertising network with LuLu Retail. Kody said campaigns from more than five global brands, including Colgate, are running across LuLu stores in the UAE. Management also said UAE advertising rates are considerably higher than in India, although it did not provide a rate card, a UAE advertising-revenue figure or revenue by country.

Kody’s advertising network operates in 30 LuLu stores in the UAE, while LuLu Retail operates 267 stores across the Gulf Cooperation Council and plans to open 50 more by 2028. Kody presents the relationship as a replicable structure of one retailer, multiple stores and a shared advertising network. That UAE channel is separate from the premium-mall inventory that 3rd Eye MediaWorks will sell in India.

Operational availability remains important because an inactive robot cannot display a campaign. Kody reported Odigo uptime above 95% and said the measure was improving monthly. It also plans to add H2FY27 functions including product explanations, cross-selling and visitor guidance to amenities.

What should investors watch after Kody’s agency appointment?

The central measure is whether Kody translates its India fleet from more than 50 units to the planned 200-250 units by the end of H2FY27, while growing advertising revenue from Rs 2.20 crore in H1FY27. Kody has not disclosed a separate India advertising-revenue number, a 3rd Eye MediaWorks sales target or a contracted advertiser base, making total reported advertising revenue the main disclosed indicator.

Execution across the more than 500-unit deployment pipeline in India, the UAE and the wider Gulf Cooperation Council will also affect timing. Kody said site readiness and partner schedules may move deployment and revenue between periods. In the UAE, the company said earlier regional disruption delayed exports and deployments, but that its LuLu in-store network is now live.

Conclusion

Kody is adding a specialist sales channel to an Odigo advertising model that links robot deployment with recurring media inventory. The partnership with 3rd Eye MediaWorks gives Kody access to established media planning, buying and execution capabilities, while H1FY27 advertising revenue of Rs 2.20 crore versus nil a year earlier shows that the activity has begun contributing to reported revenue.

The next disclosed test is H2FY27 execution: management plans to increase the India fleet to 200-250 Odigos, monetise installed mall robots and expand the UAE network through LuLu hypermarkets. Progress will depend on deployment timing, fleet uptime above 95% and whether advertising revenue increases as the upfront costs of H1FY27 revenue-share deployments are absorbed over the stated three-year earning period.