BlueStone Jewellery and Lifestyle Ltd. designs, manufactures, and sells fine jewellery, focusing on a digitally native omni-channel model with strong online and offline presence.

The company achieved a strong revenue growth of 37.4% YoY in Q2 FY26, driven by its expanding store network and customer base, highlighting the success of its omni-channel strategy.

BlueStone's manufacturing and design capabilities have been enhanced, leading to greater operational efficiency and contributing materially to its profitability with pre-IndAS EBITDA margins improving significantly.

The company strategically uses a digital-first marketing approach, reducing reliance on traditional advertising, which contributes to high customer retention and repeat business.

BlueStone's successful IPO in August 2025, raising Rs 1540.65 crores, underscored investor confidence in its business model and growth prospects as the company continues to build financial strength.