Novus Loyalty Ltd (NOVUS) is currently trading at 183.00 per share. Stock prices fluctuate during market hours on NSE and BSE based on demand, company updates, and overall market conditions. Refer to the live price chart above for the most recent price movement.

Novus Loyalty provides enterprise loyalty and customer-engagement technology for banks, fintech companies, retailers, healthcare businesses, and other enterprises. Its platform manages customer data, loyalty points, rewards, vouchers, personalized offers, merchant campaigns, and redemption workflows through SaaS and on-premise models, serving nearly 100 enterprise customers and more than five crore end customers. H1 FY27 revenue reached approximately Rs 98 crore versus about Rs 71 crore in the comparable period, implying growth of roughly 38%. All four revenue streams expanded, with technology revenue growing about 50%, vouchers about 45%, merchant promotion about 37%, and redemption around 25%, indicating broad-based momentum rather than dependence on one reported line. The business remains heavily concentrated in BFSI, which contributes approximately 90% to 92% of activity, but management is pursuing international expansion through Dubai, Africa, Saudi Arabia, the United States, and Australia. Dubai and broader Middle East revenue is expected to reach approximately Rs 7-8 crore during the year and Rs 12-15 crore next year. The proposed AutoPay acquisition is strategically significant because it adds payment infrastructure and transit capabilities to Novus Loyalty's engagement platform. Management expects synergies in low-value, high-frequency reward redemption, payment collection, voucher economics, and potential PPI licensing, while AutoPay is projected to grow 15-20% annually with sustainable margins of 17-20%. Management is targeting consolidated revenue of approximately Rs 500 crore by 2029 and Rs 600-650 crore by 2030. Achieving this ambition depends on international execution, Central Bank ramp-up, Noxcy AI monetization, merchant-promotion expansion, successful AutoPay integration, and funding the acquisition without excessive dilution or balance-sheet strain.

Over the past 52 weeks, Novus Loyalty Ltd has traded between a low of ₹126.95 and a high of ₹237.75. The 52-week high and low indicate the stock’s price range over the last year and help investors understand its volatility and recent trading levels.

Novus Loyalty Ltd has a market capitalization of approximately 277.34. Market capitalization represents the total value of a company’s outstanding shares and helps investors understand its size, stability, and relative risk compared to other listed companies.

Novus Loyalty Ltd’s investment profile depends on its business fundamentals, valuation, and long-term outlook. The stock currently trades at a PE ratio of 24.18 and operates in the its sector sector. Investors typically assess financial performance, growth prospects, and individual risk tolerance before making investment decisions.

Based on its market capitalization of 277.34 Cr, Novus Loyalty Ltd is classified as a Small Cap stock. Large-cap stocks are generally more stable, while mid-cap and small-cap stocks tend to offer higher growth potential along with higher price volatility.

Novus Loyalty Ltd operates in the its sector sector. Sector classification matters because companies in the same sector are often affected by similar economic conditions, regulatory changes, and competitive dynamics, which can influence overall stock performance.

The Price-to-Earnings (PE) ratio of Novus Loyalty Ltd is 24.18. The PE ratio compares a company’s share price to its earnings and is commonly used to assess valuation. Comparing the PE ratio with sector peers and historical levels provides better context.

Novus Loyalty has scheduled the board meeting for 12:30 p.m. on 9 November 2026. The 5 November 2026 notice says the meeting will take place at its registered office in Udyog Vihar, Gurugram.

Novus Loyalty said it signed an SPA to acquire an 80.87% stake in AutoPay. Management expects the transaction to close within six months, but did not disclose closing conditions or a precise completion date.

Novus is proposing to acquire up to 80.87% of AutoPe Payment Solutions Limited. The company described the transaction as a proposed acquisition that remains subject to due diligence, definitive agreements and applicable approvals.

Novus Loyalty expects Rs 7-8 crore of revenue from Dubai, Saudi Arabia and the broader Middle East in FY27. Management expects Rs 12-15 crore from the UAE and wider Middle East market in the following financial year.