Radico Khaitan Limited is one of India's oldest and largest manufacturers of Indian Made Foreign Liquor (IMFL), specializing in whiskey, vodka, rum, and gin products.

In recent quarters, Radico Khaitan has experienced significant growth due to its effective premiumization strategy, with volume growth at 37.8% and Prestige & Above segment growth at 21.7%.

The Magic Moments Vodka brand marked notable success with a 20% volume growth, recently expanding its range with the new Jamun SpicyMint flavor, enhancing its market appeal.

Radico's After Dark Whisky and Royal Ranthambore Whisky showed robust performance, with 115% and 67% growth year-on-year, facilitated by effective marketing and distribution across numerous states.

The company has achieved substantial improvements in market share in Andhra Pradesh, growing from about 10% to over 30%, showcasing effective execution and brand availability.