Cera Sanitaryware Limited is primarily engaged in manufacturing and selling sanitaryware, faucets, and bathware products in India. The company has established itself as a leader in the building products sector.

Recently, Cera focused on growth in the B2B segment, with project sales accounting for 39% of Q2 FY26 revenue, driven by steady order inflows from real estate and construction activities.

Cera Sanitaryware launched two new brands, Senator and Polipluz, targeting different market segments. Senator aims at the premium market, while Polipluz targets the deep value segment, setting the stage for portfolio expansion.

The rollout of a 'Dealer Management System' marked a major leap in distribution network efficiency, enhancing visibility into secondary sales and inventory at dealer levels, contributing to strategic agility.

Financial results for Q2 FY26 showed stable performance amidst market sluggishness, with revenue remaining flat at INR 488 crore and an EBITDA margin of 13.8%, despite increasing input costs.